What is Nektria

Innovative consumer-centric solutions for eCommerce logistics, based on optimization algorithms, Artificial Intelligence & Machine Learning

Our vision

Become the global leader in logistics optimization and innovation

History & curiosities

A fungi story

Fungi have the peculiarity of being important elements within nature, although they are not known by many. They are found mainly in places with abundant organic material, support environmental conditions of all kinds and easily establish relationships with other living organisms such as plants and animals. They also have the peculiarity of being able to grow in groups, split when they reach a certain size and they are able to operate autonomously without depending on the others, but with which they cooperate to achieve common objectives.

We think that our DNA as a company is very well reflected in this definition and at the same time we strongly believe that logistics of e-commerce should work in a similar way. Nektria was founded in 2012 and today our platform manages the e-commerce logistics for some of the most important online grocery retailers in Spain.

The ‘last mile problem’

Nektria wanted to go a little further, and apply one of its most important values (Searching for the common good) to find solutions to improve mobility within cities, whether for people or goods. Specifically, we detected an important unsolved pain point within logistics: the so called ‘last mile problem’ was far from solved.

We decided a new paradigm was needed where, for the first time the problem would be approached both from the demand-side (delivery time slot selection with real-time variable pricing) as well as from the supply-side (smart capacity and route management) at the same time.

Our mission

Assist organizations with disruptive logistics technology solutions and field knowledge to transform their shoppers’ delivery experience

Our core values

  • Passion
  • Think Big
  • Creativity
  • Client's partner
  • Common good to all parties
  • Technology First
  • Commited team
  • Teamworkers
  • Based on facts (field experience)


These are the people working on our mission

    Oriol graduated in Business from UOC (Spain) and Sports Science and Physical Education from Universitat de Barcelona (Spain).

    Oriol Serra

    Managing Director & Co-Founder

    David has a Bachelor of Survey Engineering from UPC (Spain). He conceptualized the key competitive and collaborative strategies in order to be able to solve logistical challenges.

    David Costa

    CIO and Co-Founder

    Mikael graduated in IT Engineering and with a major in Pure Mathematics in University of Wales, Swansea (United Kingdom).

    Mikael Baron


    Victor graduated in Telecommunications Engineering at Universitat Ramon Llull (Spain) and earned an Executive MBA in 2017 at IESE Business School.

    Victor Tejedo

    COO and Co-Founder

    Guillermo graduated in Industrial Engineering at UPC (Spain) and holds an MBA from IESE Business School.

    Guillermo Ricarte

    Advisor and Co-Founder

    Miguel graduated in Law at Universitat de Barcelona (Spain) and has numerous masters and postgraduate studies. Miguel is a serial entrepreneur and investor.

    Miguel Valls

    Chairman of the Board and Co-Founder

    Steven graduated in Business Administration and International Trade at Universitat de València (Spain).

    Steven Rentenaar

    Business Development Manager

    Francesco graduated in Computer Engineering at Unipv (Italy) and earned a Master of Science in High Performance Web Programming in Universitat Ramon Llull (Spain).

    Francesco Cavallari

    IT Team Leader

    Maite received her Bachelor's of Business Sciences & Finance and her Master´s in the Creation and Management of Innovative Companies from UB (Spain).

    Maite Pérez


Work with us

We are always looking for talented people.
Join us to revolutionize the world of logistics and eCommerce



    Barcelona’s SME of the year with most innovation and internationalization potential at “21st Acció Investment Forum” in July ’2016

    Europe’s most innovative SAAS E-commerce solution 2016’ during SAAS Summit by Ecommerce ETC (Oct ’16)

    Finalists at Madrid’s #eAwardsMAD16 in Sept ’16: “The best digital logistical solution”